Why PPC is important for Your Business

Marketing, Sales and Digital

Why PPC is important for Your Business


Many business owners underestimate the benefits of ppc and as a result they are missing out on a big opportunity to grow their online businesses fast in a controlled and profitable manner. Pay per click advertising, whether this is through Google Adwords, Bing Ads, Facebook Ads or even Twitter promoted tweets, is a great way to reach your potential customers fast and promote your products or services.

What is Pay Per Click advertising?

PPC or otherwise known as Paid Search Advertising (PSA) is part of Search Engine Marketing (SEM). Together with SEO they are the main ways to target people using search engines (mainly Google and Bing) to find answers to their questions, general information or products to buy.

The general idea about PPC is that it allows you to reach targeted audience fast by specifying who will see your ads (either by entering specific keywords or demographic characteristics) and you only pay when someone performs an action on your ad.

#1 – It is cost effective.

One of the misconceptions around PPC campaigns has to do with cost. Many people believe that PPC is a waste of money and that keeps them away from using it.It is true that if you are not careful on how you spend your money, you will end up draining your budget on buying hope and not real results. But, If you follow these simple rules, you increase your chances of making your campaigns profitable:

Start slow, measure and grow big – When you start with PPC don’t throw all your money on your first campaign but start with a small campaign and then depending on the results you can spend more money. Everything is measurable from the impressions your ads will receive, clicks you will get, visits to your website and conversions so make sure that you study these numbers well before spending more.

#2 – It’s the fastest method to get targeted visitors.

When you manage an online business you need traffic, not any type of traffic but targeted traffic that can potentially lead to more sales and business. With Google adwords you can choose for which keywords to show your ads and these will appear on the top of Google search results (or in the right sidebar on desktop). With Facebook Ads, you can define your target audience based on the many demographic characteristics facebook has for all of us.

#3 – It works well with other digital marketing channels.

PPC advertising is an important component of your digital marketing strategy and works well with all other marketing channels. You can use dynamic search ad campaigns and let PPC tell you which keywords are a good match for your website. You can use PPC to test the effectiveness of different keywords so that you know which keywords to target with long term SEO. It’s great for local SEO optimization – You can use PPC to drive customers to your shop door or get direct calls from customers looking for products and services in your area.