Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands. Branding is a way of defining your …

  Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something …

  Imagine a casual Instagrammer who wants to be thought of as adventurous. They post photos of themselves traveling to exotic locations, trying foreign foods, and living a life that seems extraordinary. Even if they actually spend the majority of their time at home watching …

  Make sure potential customers can find your business locally on Google. Effort is important, but knowing where to make an effort makes all the difference. What is local SEO?I’m sure you have done a Google search and seen the results populate at the top …

  Before reaching out to a potential social media influencer, you’ll need to consider the Rs of influence:Relevance: The influencer is sharing content and developing a following relevant to your business and the particular market segment you want to target.Reach: The number of people you …