Social Media Facts You Should Know

1. Over 75% of all Internet users use social media. Social media sites used to be an auxiliary territory in Internetland, but it’s become clear that these kinds of sites are now the bread and butter of modern Web activity. They make up a sizable portion of all Web traffic.

2. For younger users, Instagram is more important than Facebook and Twitter. While Facebook and Twitter are still the reigning leaders, their mainstream status means that the younger generation considers them “old school”. Indeed, Instagram is one the fastest growing social networks of 2015. According to eMarketer, there are over 77 million Instagram users in the U.S. alone and that figure is estimated to break 100 million by 2018, which means that 1 out of every 3 people in the U.S. would be using Instagram by that point.

3. LinkedIn is the most important social network for professionals. The value of LinkedIn is proportional to where you are in your career path. It’s where you need to be if you want to build new business connections and relationships, and it’s been that way since 2002. Not only that, but consider the fact that millionaires prefer LinkedIn over all social networks except Facebook. In a poll of 1,300 millionaires, at least 41% of them used LinkedIn regularly. Imagine what could happen if you struck up a connection with one of those millionaires.

4. Most social networks are evenly split between males and females… except Pinterest, which is used by 42% of females but only 13% of males. In comparison, Facebook is used by 77% vs. 66%, Instagram is used by 29% vs. 22%, Twitter is used by 21% vs. 24%, and LinkedIn is used by 27% vs. 28%.

5. For the 18-49 age group, YouTube has greater reach than any cable network. This statistic actually first came to light back in 2013, but the truth is that YouTube’s popularity and reach has grown even more since then.

6. YouTube is massive, but Facebook is still bigger. Everyone knows that Google is the most-visited website in the world, but no one would blame you if you thought YouTube came in second. As popular as it is, it’s still outranked by Facebook.

The above-linked poll of Web users found that 77% use Facebook, 63% use YouTube, 25% use LinkedIn, 24% use Google Plus, and 21% use Twitter. In hard numbers, YouTube has a little over 1 billion monthly users while Facebook has over 1.5 billion monthly users. The difference is significant.

7. Reddit is the best social network for large-scale communities. On its 10th anniversary, Reddit had just over 36 million user accounts spread across 850,000+ subreddits (i.e., individual communities) and approximately 10,000 of those subreddits had some activity yesterday.

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