News and Articles
Digital Trends You Need To Pay Attention Right Now
Digital marketing evolves every day, forcing all leaders to keep up or fall behind. Once well-known and popular brands like Sears, Sports Authority, and Blockbuster (remember them?) fizzled out because they either couldn’t or didn’t want to keep up with changes in marketing. No …
5 Serious Business Books to Read Over the Holidays
With the holiday season upon us, there is no better time to relax, unwind and pick up a good book. If you are looking for some book suggestions that aren’t just entertaining, but that can actually teach you a thing or two, here are …
6 Tips on Running Micro-Influencer Campaigns
When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service startups, app developers and …
Design Tips For Creating Killer Apps
“A gorgeous app with poor UX isn’t a gorgeous app – it’s an invitation to frustration.” – InVision This powerful quote points to the significance of a good user experience and user interface. It will literally make or break your app. The following article …
How to Create a Great Influencer Marketing Campaign
Here are some tips that would help smaller companies get started, and find success, using this highly effective marketing strategy. 1. Let your influencers have creative freedom.Influencers got to where they are, in terms of popularity, because of their personality. It’s important that you …
Laws of Social Media Marketing
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing …