<\/p>\r\n
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.<\/p>\r\n
It\u2019s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and \u2014 perhaps most importantly \u2014 your bottom line.<\/p>\r\n
1. The Law of Listening<\/strong> 2. The Law of Focus<\/strong> 3. The Law of Quality<\/strong> 4. The Law of Patience<\/strong> 5. The Law of Compounding<\/strong> This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.<\/p>\r\n 6. The Law of Influence<\/strong> If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.<\/p>\r\n 7. The Law of Value<\/strong> 8. The Law of Acknowledgment<\/strong> 9. The Law of Accessibility<\/strong> 10. The Law of Reciprocity<\/strong> Author: SUSAN GUNELIUS Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It\u2019s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and \u2014 perhaps most importantly \u2014 your bottom line. 1. The Law of ListeningSuccess with social media and content marketing requires more listening and less talking. Read your target audience\u2019s online content and join discussions to learn what\u2019s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives. 2. The Law of FocusIt\u2019s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people. 3. The Law of QualityQuality trumps quantity. It\u2019s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time. 4. The Law of PatienceSocial media and content marketing success doesn\u2019t happen overnight. While it\u2019s possible to catch lightning in a bottle, it\u2019s far more likely that you\u2019ll need to commit to the long haul to achieve results. 5. The Law of CompoundingIf you publish amazing, quality content and work to build your online audience of quality followers, they\u2019ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online. 6. The Law of InfluenceSpend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them. If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience. 7. The Law of ValueIf you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business. 8. The Law of AcknowledgmentYou wouldn\u2019t ignore someone who reaches out to you in person so don\u2019t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you. 9. The Law of AccessibilityDon\u2019t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won\u2019t hesitate to replace you if you disappear for weeks or months. 10. The Law of ReciprocityYou can\u2019t expect others to share your content and talk about you if you don\u2019t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others. Author: SUSAN GUNELIUSwww.entrepreneur.com<\/p>\n","protected":false},"author":1,"featured_media":8289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[79],"tags":[],"_links":{"self":[{"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/posts\/7722"}],"collection":[{"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/comments?post=7722"}],"version-history":[{"count":0,"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/posts\/7722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/media\/8289"}],"wp:attachment":[{"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/media?parent=7722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/categories?post=7722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/tags?post=7722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Success with social media and content marketing requires more listening and less talking. Read your target audience\u2019s online content and join discussions to learn what\u2019s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.<\/p>\r\n
It\u2019s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.<\/p>\r\n
Quality trumps quantity. It\u2019s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.<\/p>\r\n
Social media and content marketing success doesn\u2019t happen overnight. While it\u2019s possible to catch lightning in a bottle, it\u2019s far more likely that you\u2019ll need to commit to the long haul to achieve results.<\/p>\r\n
If you publish amazing, quality content and work to build your online audience of quality followers, they\u2019ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.<\/p>\r\n
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.<\/p>\r\n
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.<\/p>\r\n
You wouldn\u2019t ignore someone who reaches out to you in person so don\u2019t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.<\/p>\r\n
Don\u2019t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won\u2019t hesitate to replace you if you disappear for weeks or months.<\/p>\r\n
You can\u2019t expect others to share your content and talk about you if you don\u2019t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.<\/p>\r\n
www.entrepreneur.com<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"