{"id":42,"date":"2020-02-22T02:36:20","date_gmt":"2020-02-21T22:36:20","guid":{"rendered":"http:\/\/fairsystems.com\/the-biggest-reset-looms-for-corporate-credit-market\/"},"modified":"2023-04-20T13:00:32","modified_gmt":"2023-04-20T09:00:32","slug":"go-social-or-go-home","status":"publish","type":"post","link":"https:\/\/fairsystems.com\/go-social-or-go-home\/","title":{"rendered":"Go social or Go home"},"content":{"rendered":"

[vc_section][vc_row lg_spacing=”padding_bottom:100″][vc_column][vc_column_text]In today’s world and age, it’s not enough to have a good product or service. Social media marketing should be a top priority for SMEs, as coming up with a winning social media marketing strategy is a great way to compete with bigger companies. In the past, reaching an audience of millions was only possible for well-known brands with big-time budgets. But today\u2019s budget-conscious SMEs don\u2019t have to splurge on primetime TV spots or glossy magazines; they can reach their consumers where they tend to spend most of their time \u2013 on social media.<\/p>\n

The one-size-fits-all, bigger-is-better marketing strategies of previous generations have disappeared. The giant electronic billboards that once loomed over cities in futuristic films have been rendered obsolete by personal pocket-sized devices. We\u2019re living in a world of highly efficient, highly targeted mobile engagement. This is the world of social media marketing.<\/p>\n

What is social media marketing?<\/h4>\n

Social media marketing isn\u2019t simply blasting potential customers with ads on their favorite channels. It\u2019s about building relationships, creating long-term value, and providing great service. When businesses engage customers and potential customers on social media, they should remember that they\u2019re entering a space that the customer likes to hang out in \u2013 so it\u2019s important to seamlessly fit into that space.<\/p>\n

Businesses should carefully fine-tune their social media strategy to be non-intrusive. A successful social media strategy will provide a blueprint for engaging the 4 billion people that use social media\u00a0and discovering who might swipe right on your company.<\/p>\n

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Do I need a social media marketing strategy?<\/h4>\n

Marketing has come a long way since the days of water-cooler chats about the latest big ads. The marketer\u2019s target is no longer the cultural consciousness, but rather their ideal consumer. They now want to communicate, not deliver monologues. And they want to build long-term relationships, not drive one-off purchases.<\/p>\n

The right messaging will help you reach your ideal customer. But you also need to segment your audience, discover their favorite channels, and find out where you can add value. In other words, you need a social media marketing strategy.<\/p>\n

Creating a social media marketing strategy for SMEs<\/h4>\n

When you sit down to figure out your SME social marketing strategy, there are a few things you\u2019ll want to focus on first:<\/p>\n<\/div>\n

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  • What are your short and long-term business goals? How can you craft a paid social media marketing strategy to meet these goals?<\/li>\n
  • What is your messaging? A company\u2019s ethos is extremely important with the younger generations that frequent social media channels. Creating a values-driven campaign is a good way to engage meaningfully with your audience.<\/li>\n
  • What channels will you use? Where does your audience hang out? How can you best utilize each of those channels?<\/li>\n
  • How can you tailor your content to the strengths of each channel? For instance, Facebook, and Tktok, all have different interfaces and require different content strategies;<\/li>\n
  • How will you measure results? Once you\u2019ve decided exactly whom you\u2019d like to target, where you\u2019d like to target them, and what message you want to present, you need to be able to see how effective your strategy is;<\/li>\n
  • How can you engage your audience? Ask and answer questions, offer customer service through social media channels, and create relevant and engaging content. Is your social media marketing strategy aligned with your branding?<\/li>\n<\/ul>\n

    What does the future of social media marketing look like?<\/h4>\n

    The COVID-19 pandemic has reshaped social media marketing in unforeseen ways. Empathetic communication is a must, and socially conscious messaging is paramount. When marketing experts look at a post-pandemic world, many see values-driven marketing as being a cornerstone of social media marketing strategies. This is especially important since Facebook\u2019s algorithm now prioritizes meaningful conversations.<\/p>\n

    Another cornerstone of successful social media marketing is tech. The use of tools such as AI, AR, and chatbots will continue to rise. Brands are also leaning more on live video, influencers, and stories to reach their audience. Boosting the user experience with high-tech tools can improve the customer experience and better amplify your voice.<\/p>\n

    With so many amazing new tools \u2013 and a tech-savvy audience just waiting to be engaged \u2013 the future of social media marketing is bright. Just shape up your social media marketing strategy, think creatively, get the messaging right, and then head out to socialize.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales.<\/p>\n","protected":false},"author":1,"featured_media":8301,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[2,79,75,4],"tags":[5],"_links":{"self":[{"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/posts\/42"}],"collection":[{"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":0,"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/posts\/42\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/media\/8301"}],"wp:attachment":[{"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/media?parent=42"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/categories?post=42"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fairsystems.com\/wp-json\/wp\/v2\/tags?post=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}