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Pricing

Digital Services Price List 2021

  • OptionalOngoing yearly investment
  • Per territoryAdditional territories
  • Assessment of environment, performance & digital maturity
  • Market analysis
  • Competitor analysis
  • Company performance & business goals
  • SWOT summary of the key business insights
  • Customer profiling
  • Customer journey mapping
  • User experience
  • Perceptual mapping
  • Digital maturity model - Current state
  • Digital transformation strategy & plan
  • Digital maturity model - Target state
  • Strategic objectives, team & budget
  • Technologies to reach digital transformation objectives
  • Potential initiatives to reach strategic objectives
  • Business cases and financial models
  • Digital transformation initiatives prioritization
  • Digital transformation plan
  • Detailed plan for each initiative
  • Change management strategy and plan
  • Communication strategy and plan
  • Implement, track & manage progress
  • Governance rules
  • Digital transformation strategic objectives and KPIs status
  • Digital transformation plan status
  • Detailed status of each initiative
  • Change management strategy and plan status
  • Communication strategy and plan status
  • Digital transformation lessons learned
  • Strategic roadmap
  • 1 yearShort term strategy
  • 3 yearsMedium term strategy
  • 5 yearsLong term strategy
  • Starter

  • $5,000

    1st year

  • $2,000
  • 25%
  • Growth

  • $10,000

    1st year

  • $4,000
  • 25%
  • Aggressive

  • $25,000

    1st year

  • $10,000
  • 25%
  • Trailblazer

  • $40,000

    1st year

  • $16,000
  • 25%
  • choose your plan

  • Discovery
  • Custom logo
  • Logo color specs
  • Messaging
  • Color palette
  • Typography
  • Graphic elements
  • Brand style guide
  • Business cards and letterhead
  • Brochures and info sheets
  • Signage
  • Presentation templates
  • Brand strategy
  • Brand guidelines
  • Pitch and investment decks
  • Exhibition design
  • Starter

  • $5,000

    one time

  • 1
  • Growth

  • $10,000

    one time

  • 1
  • Aggressive

  • $15,000

    one time

  • 1
  • 5
  • 2
  • 1
  • 1
  • Trailblazer

  • $20,000

    one time

  • 1
  • 5
  • 2
  • 2
  • 2
  • choose your plan

  • First year technical support
  • 2nd year onwards - OptionalOngoing technical support
  • First year dedicated hosting plan
  • 2nd year onwardsOngoing dedicated hosting plan
  • Per year - after Go-Live.Content Management
  • Up to 600 words per pageNumber of pages
  • Design style
  • Up to 600 words per pageCopywriting # of pages
  • Up to 600 words per pageTranslation # of pages
  • SEO with placement guarantee
  • Responsive design
  • Database integration
  • Ecommerce functionality
  • Content Management System
  • Additional languages
  • Options

  • -

  • 1 - 10
  • 10 - 50
  • 50 - 150
  • 150 - 250
  • > 251
  • None
  • Simple yet attractive
  • Moderately stylized
  • High end
  • World class
  • None
  • 5 - 10
  • 10 - 25
  • 25 - 50
  • None
  • 5 - 10
  • 10 - 25
  • 25 - 50
  • None
  • 30 Keywords
  • 80 Keywords
  • 150 Keywords
  • No
  • Yes
  • None
  • Basic
  • Advanced
  • Full development
  • None
  • Basic
  • Advanced
  • Enterprise
  • None
  • Standard
  • Advanced
  • Enterprise
  • None
  • Each additional language
  • Price range

  • Low

  • 20%
  • $1,000
  • $4,000
  • $1,000
  • $2,000
  • $3,000
  • $6,500
  • $10,000
  • $0
  • $2,000
  • $3,000
  • $5,000
  • $10,000
  • $0
  • $1,000
  • $1,500
  • $3,750
  • $0
  • $500
  • $750
  • $1,875
  • $0
  • $2,000
  • $4,000
  • $6,000
  • $0
  • $3,000
  • $0
  • $2,000
  • $4,000
  • $10,000
  • $0
  • $2,000
  • $4,000
  • $10,000
  • $0
  • $2,000
  • $4,000
  • $10,000
  • $0
  • For each additional language, add 50% of the investment selected in the number of pages.50%
  • Price range

  • High

  • 20%
  • $3,000
  • $6,000
  • $2,000
  • $3,000
  • $6,500
  • $10,000
  • $15,000
  • $0
  • $3,000
  • $5,000
  • $10,000
  • $15,000
  • $0
  • $1,500
  • $3,750
  • $7,500
  • $0
  • $750
  • $1,875
  • $3,750
  • $0
  • $4,000
  • $6,000
  • $10,000
  • $0
  • $3,000
  • $0
  • $4,000
  • $10,000
  • $25,000
  • $0
  • $4,000
  • $10,000
  • $25,000
  • $0
  • $4,000
  • $10,000
  • $25,000
  • $0
  • For each additional language, add 50% of the investment selected in the number of pages.50%
  • choose your plan

  • Monthly investment
  • Overview
  • Initial hours
  • Quarterly hours
  • Website page count
  • Dedicated project POC
  • Audit
  • Optimization hours will be spent on the following items on based on audit results and priorityAudit of current website performance
  • Website theme & plugin optimizations
  • Website/CSS optimization
  • Set and/or Reduction in http(s) requests
  • Removal of unused code
  • CSS and JavaScript filesCombine, Prioritization, & minification
  • Image size optimization and compression
  • Gzip compression
  • And/or configurationWebsite and browser caching setup
  • Optimize/reduce number of redirects
  • Font delivery optimization
  • Optimization
  • Performance testing
  • Host recommendations
  • One timeHost migration
  • Not including CDN feesSetup and/or configuration of a CDN
  • UI & UX optimizations
  • Analytics
  • Top 5 trafficked pagesQuarterly performance updates
  • Quarterly submission of URL inspection
  • Reporting and analysis (LCP, FID, CLS) Quarterly core metrics
  • Starter

  • $2,000

    initial investment

  • $500
  • 20
  • 5
  • Under 250
  • $1,500
  • Growth

  • $3,500

    initial investment

  • $1,000
  • 40
  • 10
  • Under 500
  • $1,500
  • Aggressive

  • $5,000

    initial investment

  • $1,500
  • 50
  • 25
  • Under 1,000
  • $2,000
  • Trailblazer

  • $10,000

    initial investment

  • $2,500
  • 70
  • 35
  • 1,000+
  • $3,000
  • per month
  • Management
  • We’ll help you develop a custom content marketing strategy, designed to help your site content rank in search engine results and convert customers.Content marketing strategy
  • With our content creation services, we’ll help you create and implement click-worthy content that helps you reach more qualified leads for your business.Content assets developed
  • Our services focus on creating a content project management schedule. In this step, we build a content calendar for your strategy. We also establish a deadline for writing and delivering the content to your team for review.Project management schedule
  • Our experienced network of industry influencers will work to distribute your content online — sharing it on sites and social platforms that matter most to your business.Paid content asset promotion
  • Outbound marketing outreach, like email communication, can help you connect with your audience to promote your brand and increase sales.Content asset outreach
  • Creative
  • Long-form content, also known as skyscraper content, is a page or blog post with around 2,100 words. The content is often broken up with videos, pictures and customized graphics.Long-form content
  • One of the simplest ways to share an idea with the public is through the use of micrographics as a way to stimulate greater user engagement. Micrographics
  • Infographics are a fantastic way to present content to your audience in an engaging, interesting format, and they're also much more likely to go viral and gain widespread attention than more traditional types of content.Infographics
  • Online guides and whitepapers are a great idea, irrespective of whether you are a products or services company. This asset is an effective way of showcasing your knowledge of your niche.Online guides or whitepapers
  • Professional web videos are compelling, relevant, and effective at building trust with your visitors. Website and social engagement videos
  • Professional web videos are compelling, relevant, and effective at building trust with your visitors. Animated explainer videos
  • Professional web videos are compelling, relevant, and effective at building trust with your visitors. Live action explainer videos
  • A top-quality post has the capacity to attract highly-targeted traffic to your site; it can also boost social media shares, increase social media followers, improve your link juice and build online authority.Blog posts
  • Motion graphics are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio.Motion graphics
  • Graphic design service for the personalization of items like fonts, icons, and avatars.Personalization graphic
  • Optimizing for voice search is essential. Analysts predict that by 2022, voice searches will account for 57 percent of all searches.Voice search optimized content
  • We manually build local business citations, social citations, rich media citations and niche citations.Rich media citations
  • Analytics
  • It's important to keep an eye on competitor websites to see the changes they're making that potentially help them rank. Monitor competitors' website changes on a monthly basis
  • Market share is an important part of your strategy, and it's beneficial to understand your competitors' market share as well as your own. Predict your and your competitors' market share (monthly)
  • A core part of our content strategy is keyword research. By researching the keywords that matter to your audience, our team can develop original and valuable evergreen content that drives high-quality traffic to your website.Keyword research
  • Competitor gap content outlines
  • Reporting
  • Our content marketing solutions include monthly reporting that allows you to monitor your return on investment (ROI) and drive the best possible results from your marketing efforts.Monthly content marketing strategy report
  • User testing videos + suggested actions summary reports
  • Competitor content gap intelligence report
  • Support
  • Dedicated content marketing expert
  • Starter

  • $1,800

    per month

  • 3
  • Growth

  • $3,000

    per month

  • 6
  • Aggressive

  • $5,000

    per month

  • 10
  • Trailblazer

  • $8,000

    per month

  • 20
  • choose your plan

  • Cost per month for subsequent 4 months.Progressive monthly optimization investment
  • Analysis & Offsite Optimization
  • Information architecture audit
  • Link redirect audit
  • Initial external link analysis and disavow
  • Keyword research & selection
  • Competitor rankings, content, and link monitoring
  • Monitor competitors' search rankings on a monthly basis
  • On a monthly basisMonitor competitors' website changes
  • Ongoing quarterly competitor conquest reports
  • To improve click-throughA/B testing of SERP title & description
  • On a monthly basisProject the number of leads competitors receive
  • On a monthly basisPredict your and your competitors' market share
  • Competitor intelligence login to view competitor data
  • Website conversion analysis implementation
  • Competitor ad spend monitoring
  • Channel specific call tracking
  • Google Analytics traffic analysis
  • Canonicalization analysis
  • Per monthMax web lead phone calls transcribed
  • If neededGoogle My Business optimization
  • Major review platformsNotification of new reviews
  • Onsite Optimization
  • Max number of optimized pages
  • Max number of key-phrases optimized
  • Keyword mapping to target pages
  • Robots.txt optimization
  • XML sitemap creation & submission
  • Technical website analysis & opportunity report
  • Title tags & meta descriptions
  • Internal linking restructuring & optimization
  • Header tags optimized (Ex. H1s)
  • Duplicate content analysis
  • Setup of website sitemap
  • Image optimization
  • Custom 404 error page setup and optimization
  • Link baiting and content development
  • Google Analytics setup w/ conversion tracking
  • Schema Implementation (JSON-LD)
  • Content, Link-building, Consulting, or CRO AssetsQuarterly Earned Media Content Assets
  • Reporting & Dashboards
  • 360 Dashboards
  • Integration with CRM if possiblePhone call, lead, and revenue tracking dashboard
  • Initial visitor profile report
  • Ongoing quarterly keyword ranking reporting
  • Ongoing monthly traffic, goal & CPL reporting
  • Bounce rate, device category, etc.Ongoing user experience reporting
  • If requestedKeyword rank checker access with weekly updates
  • Ability to review lead journey & visit history
  • Google Data Studio reporting dashboard setup
  • Support
  • Dedicated digital marketing expert
  • Starter

  • 6 months minimum contract duration

    $3,500

    first 2 months

  • $1,250
  • 10
  • 25
  • 1
  • Growth

  • 6 months minimum contract duration

    $5,000

    first 2 months

  • $1,750
  • 20
  • 75
  • 2
  • Aggressive

  • 6 months minimum contract duration

    $7,500

    first 2 months

  • $2,500
  • 15
  • 30
  • 120
  • 3
  • Trailblazer

  • 6 months minimum contract duration

    $10,000

    first 2 months

  • $4,000
  • 25
  • 40
  • 150
  • 5
  • choose your plan

  • Per location per monthAdditional locations
  • On-page local SEO
  • Max number of products or services.Local keyword research
  • Max keywordsTitles and meta descriptions
  • If applicableAddress added to current website page(s)
  • With locally-optimized termsQuarterly SEO copy or Google My Business posts
  • Addition to address on websitehCard microformat/schema HTML tags
  • Citation management
  • Across our in-network citationsAutomatic citation claiming and management including:
  • -- Google My Business
  • -- Bing
  • -- Apple Maps
  • -- Facebook
  • Google My Business setup/optimization
  • Google My Business address matching
  • Facebook business page setup or review
  • Facebook check-ins/verification of location
  • Glassdoor verification/setup of location
  • CitySearch local optimization
  • Including import of citation information for every locationSetup of citation software including:
  • (SEO Optimized)-- Business details and description
  • -- Business name, logo, and cover image
  • -- Hours of operation, phone number, website, address
  • -- Payment methods
  • -- Social media links
  • (Images provided by client)-- 4 supporting business images uploaded
  • On 40+ local business websitesActive citation data management
  • Reporting on citations built per location
  • Review Management
  • Across all tracked profilesNotifications for reviews/social interactions
  • (If needed)Positive reviews automatically added to your website
  • Custom Reporting
  • Monthly reporting calls
  • Monthly local SEO reports, including:
  • -- Profile views
  • -- Website visits from local profiles
  • -- Phone calls
  • -- Direction requests
  • -- Monthly reporting of local rankings
  • - Rising and declining keywords
  • -- Google local rankings
  • -- Google organic rankings
  • -- Bing/Yahoo search rankings
  • Wrap-up report with data for all locations
  • Support
  • Dedicated local SEO expert
  • Starter

  • 6 months minimum contract duration

    $550

    per month

  • 25%
  • 5
  • 5
  • Growth

  • 6 months minimum contract duration

    $1,000

    per month

  • 25%
  • 10
  • 10
  • Aggressive

  • 6 months minimum contract duration

    $1,500

    per month

  • 25%
  • 15
  • 15
  • Trailblazer

  • 6 months minimum contract duration

    $2,500

    per month

  • 25%
  • 20
  • 20
  • choose your plan

  • Duration
  • Overview
  • Maximum pages reviewed
  • One sheetFuture site strategy
  • External link acquisition strategy
  • Audit Checklist
  • In-depth link audit
  • 301 redirects
  • Broken links
  • Canonicalization
  • Code to text ratio
  • Crawl errors - complete list
  • Geo-location
  • Google Webmaster tools parameter exclusions
  • Google Webmaster tools preferred domain
  • HTML/CSS code review
  • HTTP status codes - home page
  • HTTP status codes - sitewide
  • Image optimization
  • Internal link structure
  • Page content
  • Remote use of .js & CSS
  • Robots.txt configuration
  • Shared IP addresses
  • Site compression configuration
  • Site load time - average
  • Site load time - home page
  • Sitemap.xml configuration
  • Sitemap.xml index rate
  • Static/dynamic URL configuration
  • Title tag optimization
  • Analytics program configuration
  • Duplicate content
  • Home page content
  • Information architecture
  • Link profile
  • Site theme and content
  • Spam/malware
  • Top keyword rankings
  • Top keyword traffic
  • Website conversion
  • Website wrapper
  • Analytics
  • 1 hourPost audit client implementation review
  • Analysis of up to 3 competitorsCompetitive scorecard
  • Up to 50 termsKeyword research
  • Reports
  • Complete audit report upon completion
  • Backlink report
  • SEO checker reporting on all pages
  • Support
  • In hoursMaximum audit implementation training/support
  • Starter

  • $2,600

    one time investment

  • 30 days
  • 30
  • $500
  • $1,000
  • 1
  • Growth

  • $3,800

    one time investment

  • 45 days
  • 70
  • $500
  • $1,000
  • 2.5
  • choose your plan

  • Progressive monthly management investment
  • Overview
  • Max monthly PPC spend paid to networks
  • Max Keywords in campaign
  • Google PPC Network
  • Bing PPC Networks
  • Not including banner ads creative design cost.Google Text & Banner Ad Re-marketing
  • Google Display Network
  • Campaign Management
  • Strategic bid management
  • Monitoring clicks, conversions and click fraud activity
  • Setup and management of rule based bidding
  • Ongoing keyword development and tweaking
  • Dynamic keyword insertion into ads
  • Initial campaign development & strategy
  • Landing page performance testing
  • Ad copy performance testing
  • Advanced keyword research and selection
  • Google customer match & audience match
  • Google Shopping Management
  • Google Analytics integration & goal tracking
  • Ex. Geo-targetingPPC account settings monitoring
  • If neededCampaigns will be managed through client's Ads account
  • Creative
  • Setup of 1 Unbounce Landing Page template
  • 1 setInitial banner ad design for display & re-marketing
  • A total of 4 banner ad sets a yearQuarterly banner ad design for display & re-marketing
  • Ad campaign copy-writing
  • Global
  • English only campaignsInternational PPC campaign management
  • Non-English - Each additional language monthly management cost.International Campaigns
  • Translation Services
  • Gmail Competitor Ads
  • Analytics
  • Max web lead phone calls tracked per month
  • Max web lead phone calls transcribed per month
  • Website conversion analysis implementation
  • Industry analysis
  • Reporting
  • Monthly performance & analysis reporting
  • Website conversion analysis reporting
  • Results analysis/reporting
  • Google In-Store Visit Reporting
  • Support
  • Single account representative
  • Personal consultations per month
  • Review campaign changes every 7 daysWeekly data calls
  • Starter

  • one time setup

    $2,500

     

  • $1,500
  • $5,000
  • 250
  • Add $900
  • Add $300 per month
  • $250 per month
  • 1
  • $250 per month
  • Growth

  • $3,000 minimum

    one time setup

    $1,500

    + 15% of ad spend

  • 15% of ad spend
  • $15,000
  • 1,000
  • Add $900
  • Add $300 per month
  • $250 per month
  • 50
  • 1
  • $250 per month
  • Aggressive

  • $4,000 minimum

    one time setup

    $2,500

    + 12% of ad spend

  • 12% of ad spend
  • $50,000
  • 3,000
  • Add $225 per month
  • $250 per month
  • 75
  • 15
  • 2
  • $250 per month
  • Trailblazer

  • $7,500 minimum

    one time setup

    12%

    of ad spend

  • 12% of ad spend
  • $250,000
  • 5,000
  • Add $225 per month
  • $250 per month
  • 100
  • 25
  • 2
  • $250 per month
  • choose your plan

  • Monthly management investment
  • Per monthIf added to any other PPC plan
  • Per monthIf added to any other local SEO plan
  • Management
  • Per monthAd spend across all Google ad networks
  • Google guarantee FAQ guide
  • Minimum 3.5 star Google Review rating required
  • Voice search optimization
  • Weekly Review of Submitted Leads for Accuracy
  • Eligibility submission and communication
  • Budget Management
  • Maximum locationsGeographic targeting
  • Ex: security, lightingMax service category targeting
  • Templated review solicitations through LSA
  • Reports
  • Monthly reporting
  • Reports
  • Dedicated Local Marketing Expert
  • Starter

  • $1,000

    setup fee

  • $350
  • $200
  • $200
  • Up to $2,000
  • Weekly
  • 1
  • 2
  • 1
  • Growth

  • $1,750

    setup fee

  • 12% of ad spend or $500, whichever is higher.12%
  • 10%
  • 10%
  • $2,001 - $10,000
  • 3
  • 4
  • 5
  • Aggressive

  • $2,500

    setup fee

  • 10% of ad spend or $1,000, whichever is higher.10%
  • 8%
  • 8%
  • $10,001 and above
  • 15
  • 8
  • 5
  • choose your plan

  • Required boosted posts Ad spend
  • Overview
  • Social media marketing strategy
  • Max number of posts per month
  • Per month - included with postsMax number of custom images
  • Max number of boosted posts
  • Included per yearNumber of custom contests
  • Management
  • Network setup and optimization
  • Cover/profile photos design/optimization
  • Analytics
  • Social media competitive analysis
  • Social media brand reputation analysis
  • Social media audit + recommendations
  • Daily monitoring of included social assets
  • Per monthMonitoring of boosted post comments
  • Reporting
  • Standard monthly reporting and analysis
  • Support
  • Dedicated social media account manager
  • Per monthWeekly call or campaign status update
  • Max customer response time
  • Per monthMax personal social media consultations
  • 1 Social Network

  • 6 months minimum contract duration

    $1,000

    per month

  • $100 - $200
  • 12
  • 2
  • 2
  • 0
  • 2 times weekly
  • $400
  • 48 business hours
  • 1
  • 2 Social Network

  • 6 months minimum contract duration

    $1,500

    per month

  • $200 - $400
  • 24
  • 4
  • 4
  • 0
  • 3 times weekly
  • $400
  • 48 business hours
  • 1
  • 3 Social Network

  • 6 months minimum contract duration

    $2,000

    per month

  • $300 - $600
  • 36
  • 6
  • 6
  • 0
  • 3 times weekly
  • $400
  • 48 business hours
  • 1
  • 4 Social Network

  • 6 months minimum contract duration

    $2,500

    per month

  • $400 - $800
  • 48
  • 8
  • 8
  • 1
  • 5 times weekly
  • $400
  • 48 business hours
  • 1
  • 5 Social Network

  • 6 months minimum contract duration

    $3,000

    per month

  • $500 - $1,000
  • 60
  • 10
  • 10
  • 1
  • 5 times weekly
  • $400
  • 48 business hours
  • 1
  • choose your plan

  • Overview
  • Influencer strategy development
  • Monthly averagePageview range
  • Management
  • Vetting influencers
  • Hiring and contracting influencers
  • Communicating with influencers
  • For factual inaccuracies and brand misrepresentationFact checking before publication
  • Development of creative brief with key messages
  • Unique tracking code development
  • With conversion trackingGoogle Analytics setup
  • Keyword rank checking
  • Influencer content recycling
  • Analytics
  • Target audience research
  • Demographic and interest research
  • Targeted keyword research
  • Reports
  • Competitor intelligence report
  • Pick your publishersInfluencer matching report
  • With pixel tracking & goal reportingOngoing monthly traffic
  • Support
  • To ensure brand standards and key messages are upheldDedicated outreach specialist
  • Personal consultation with influencer expert
  • Starter

  • Available for current clients only. Influencers fees/incentives are not included.

    $1,500

    per sponsored post

  • 10k - 50k
  • Growth

  • Available for current clients only. Influencers fees/incentives are not included.

    $2,500

    per sponsored post

  • 50k - 100k
  • Aggressive

  • Available for current clients only. Influencers fees/incentives are not included.

    $4,000

    per sponsored post

  • 100k - 200k
  • Trailblazer

  • Available for current clients only. Influencers fees/incentives are not included.

    $5,000

    per sponsored post

  • 200k - 500k
  • choose your plan

  • Overview
  • Max number of emails included per month
  • Or provided by customerUp to two stock images per email
  • Campaign & target strategy
  • Management
  • Online campaign project management
  • Website signup implementation
  • Landing page implementation
  • Fully responsive pre-builtEmail template creation
  • Per emailEmail copy-writing
  • Per templateCustom email template design
  • Per emailAdditional Emails
  • And segmentation - per monthEmail subscriber list management
  • Creative theme development
  • Design edits for each email
  • Coding of emails
  • Split testing subject lines
  • Testing of emails on different mail clients
  • Distribution of emails
  • Analytics
  • Open rate analysis
  • Click rate analysis
  • List split testing
  • Call tracking
  • Conversion tracking
  • Reporting
  • Monthly/quarterly lead generation reports
  • Email metrics real-time login
  • Starter

  • $1,000

    per month

  • 1
  • $250
  • $1,000
  • $300
  • $100
  • Growth

  • $1,500

    per month

  • 2
  • $250
  • $1,000
  • $275
  • $200
  • Aggressive

  • $2,500

    per month

  • 4
  • $250
  • $1,000
  • $250
  • $400
  • Trailblazer

  • $5,000

    per month

  • 8
  • $1,000
  • $200

* Custom quotes are available for out-of-package options.

** Items marked with a Fairsystems &Ndash; Option Tick are optional.